THE ISSUES OF RISK, TRUST, AND CUSTOMER INTENTION: A SEARCH FOR THE RELATIONSHIP

Risk Governance & Control: Financial Markets & Institutions

关键词: E-Servicescape;    Customer Trust;    Perceived Risk;    Purhcase Intention;   

DOI  :  10.22495/rgcv7i1art11

学科分类：社会科学、人文和艺术（综合）

来源: Virtus Interpress

【 摘 要 】

The main purpose of this study is explaining the relationship between customers trust, perceived risk and online purchase intention. However, we added e-servicescape as the antecedent of customers trust, perceived risk, and purchase intention. The respondents were 120 online shop customers. The data was processed using SmartPLS 2.0. We found e-Servicescape to be an antecedent of both customer trust and perceived risk, and customer trust to be the antecedent of purchase intention. However, we found that the relationship between customer trust and perceived risk, as well as perceived risk and purchase intention to be insignificant. Our findings and managerial implications are discussed.

【 授权许可】

CC BY-NC