A CONCEPTUAL COMPETITIVE INTELLIGENCE QUALITY ASSURANCE MODEL

Journal of Governance and Regulation

Tshilidzi Eric Nenzhelele¹ 

关键词: Competitive Intelligence;    Quality Assurance;    Information;   

DOI  :  10.22495/jgr_v4_i4_c6_p3

学科分类：社会科学、人文和艺术（综合）

来源: Virtus Interpress

【 摘 要 】

Competitive Intelligence (CI) improves the quality of product and service, decision-making and it improves quality of life. However, it has been established that decision makers are not happy about the quality of CI. This is because enterprises fail in quality assurance of CI. It has been concluded that most enterprises are clueless concerning CI quality assurance. Studies that previously attempted to resolve CI quality problem were limited in scope and focused too much on the quality of information than the overall CI quality. The purpose of this study is to propose a conceptual CI quality assurance model which will help in quality assurance of CI. The research was qualitative in nature and used content analysis.

【 授权许可】

CC BY-NC