Romanova A. MANAGEMENT OF TOURISM INDUSTRY DEVELOPMENT AMIDST ARMED CONFLICTS

Modern Economics

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关键词: tourism industry;    armed conflicts;    peace tourism;    sustainable tourism development;    marketing of territories.;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: Mykolayiv National Agrarian University

【 摘 要 】

Introduction. Starting from 2014, Ukraine has experienced a significant decline in inbound tourism flows, which has badly affected the socio-economic indicators of the country’s development in general. Decrease of the development of the Ukrainian tourism industry is linked to the deterioration of the image of Ukraine in the world due to the perception of danger because of the armed conflict in the Donbass, mass protests in Kyiv, as well as contract killing in the capital. Therefore, to restore the tourism and investment attractiveness of Ukraine, it is necessary to develop effective tools for managing the tourism sector in conditions of armed conflict. Based on the proposed mechanisms, an anti-crisis strategy of tourism branding of Ukraine should be created on the basis of security measures and protection of tourists, as well as the formation of a safe image of the country.

【 授权许可】

CC BY