RISKS AND BENEFITS FROM USING MOBILE BANKING IN AN EMERGING COUNTRY

Risk Governance & Control: Financial Markets & Institutions

关键词: Mobile Banking;    Banking Service;    Internet Banking;   

DOI  :  10.22495/rgcv6i4c2art13

学科分类：社会科学、人文和艺术（综合）

来源: Virtus Interpress

【 摘 要 】

An emerging countries banking service providers are eager to implement new technologies and services in order to grasp, penetrate the market and gain competitive advantage. The banks made use of technology by introducing new products such as mobile banking, but customers are not really adopting this new banking model provided as a result some challenges. Then, the overall objective of this study is to explore the risks and benefits on acceptance and usage of mobile banking by users in emerging countries. Also, to identify whether the independent variables are statistically significant factors in the adoption of mobile banking. The research established the effect of independent variables, which include perceived usefulness, and perceived ease use on dependent variables, i.e. the adoption of mobile banking. In the findings it was found that participants would use mobile banking if it is easy to use because then it will be useful to them. Conclusions were made that perceived ease of use of mobile banking positively affect perceived usefulness of mobile banking, perceived ease of use of mobile banking positively affect the behavioral intention to use mobile banking while perceived usefulness of mobile banking has a positive impact on the behavioral intention to use mobile banking.

【 授权许可】

CC BY-NC