Saher L., Starkiv I., ANALYSIS OF EXTERNAL AND INTERNAL FACTORS AFFECTING THE DECISION-MAKING PROCESS WHILE PURCHASING A MOBILE PHONE

Modern Economics

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关键词: consumer;    consumer behavior;    buying choice;    purchasing influence;    mobile phone.;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: Mykolayiv National Agrarian University

【 摘 要 】

Introduction. In modern conditions, the process of identifying consumer behavior under the influence of environmental factors and internal physical and psychological needs remains important. In fact, it is impossible to make effective marketing decisions without taking into account the factors that affect consumer in specific socio-economic situations, as well as his own convictions, values and lifestyle. In conditions of market saturation, it is important to make special efforts to find and keep one`s consumer.

【 授权许可】

CC BY