An Offbeat Spatiality of the New Generation Small Housing Units in Istanbul

Megaron

关键词: Offbeat Spatialities;    Small Housing Schemes;    Small/alternative households;    Marketing Strategies;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: KARE Publishing

【 摘 要 】

This paper aims at investigating new residential trends in Istanbul accompanying the demographic change that introduces an increasing diversity of small/alternative (non-traditional/non-family) households to the housing market. Moreover, it triggers a theoretical debate on the concept of “offbeat spatiality”. The paper has a twofold structure. First, the demographic change and its impacts in Istanbul and the concept of the spatiality of small housing units in relation to small /alternative household types are examined. Subsequently, the marketing strategies of three major entrepreneurs (Real Estate Investors, i.e. Nef, Dumankaya and Varyap) developed to attract small households are interpreted. Then, a limited number of offbeat schemes detected among the mostly standardized small housing production of these entrepreneurs and considered to be more appropriate for peculiar features of small/alternative households have been analyzed. The aim is to unfold the spatial potentials of such offbeat schemes for further housing demands of non-traditional households.

【 授权许可】

CC BY-NC-ND