期刊论文详细信息
International Journal of Engineering Business Management
New Product Development in the Fashion Industry: An Empirical Investigation of Italian Firms:
RomeoBandinelli1 
关键词: New Product Development;    Fashion Industry;    Empirical Research;   
DOI  :  10.5772/56841
学科分类:工程和技术(综合)
来源: Sage Journals
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【 摘 要 】

This paper investigates how companies in the fashion industry organize, plan and perform their New Product Development process (NPD). The results have been achieved through an empirical study carried out by the authors with the support of the GeCo Observatory, an Italian research initiative launched in 2012. This paper shows the details of eight selected case studies from the Italian fashion industry.

【 授权许可】

CC BY   

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