期刊论文详细信息
Flavour
The taste of cutlery: how the taste of food is affected by the weight, size, shape, and colour of the cutlery used to eat it
Charles Spence1  Vanessa Harrar1 
[1] Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, South Parks Road, Oxford OX1 3UD, United Kingdom
关键词: Disconfirmed expectation;    Expectation;    Multisensory;    Weight;    Colour;    Sweetness;    Hedonic rating;    Cutlery;    Flavour;   
Others  :  805941
DOI  :  10.1186/2044-7248-2-21
 received in 2013-04-11, accepted in 2013-06-03,  发布年份 2013
PDF
【 摘 要 】

Background

Recent evidence has shown that changing the plateware can affect the perceived taste and flavour of food, but very little is known about visual and proprioceptive influences of cutlery on the response of consumers to the food sampled from it. In the present study, we report three experiments designed to investigate whether food tastes different when the visual and tactile properties of the plastic cutlery from which it is sampled are altered. We independently varied the weight, size, colour, and shape of cutlery. We assessed the impact of changing the sensory properties of the cutlery on participants’ ratings of the sweetness, saltiness, perceived value, and overall liking of the food tasted from it.

Results

The results revealed that yoghurt was perceived as denser and more expensive when tasted from a lighter plastic spoon as compared to the artificially weighted spoons; the size of the spoon only interacted with the spoon-weight factor for the perceived sweetness of the yoghurt. The taste of the yoghurt was also affected by the colour of the cutlery, but these effects depended on the colour of the food as well, suggesting that colour contrast may have been responsible for the observed effects. Finally, we investigated the influence of the shape of the cutlery. The results showed that the food was rated as being saltiest when sampled from a knife rather than from a spoon, fork, or toothpick.

Conclusions

Taken together, these results demonstrate that the properties of the cutlery can indeed affect people’s taste perception of everyday foods, most likely when expectations regarding the cutlery or the food have been disconfirmed. We discuss these results in the context of changing environmental cues in order to modify people’s eating habits.

【 授权许可】

   
2013 Harrar and Spence; licensee BioMed Central Ltd.

【 预 览 】
附件列表
Files Size Format View
20140708084635904.pdf 1739KB PDF download
Figure 4. 87KB Image download
Figure 3. 73KB Image download
Figure 2. 85KB Image download
Figure 1. 40KB Image download
【 图 表 】

Figure 1.

Figure 2.

Figure 3.

Figure 4.

【 参考文献 】
  • [1]Neal DT, Wood W, Quinn JM: Habits: a repeat performance. Curr Dir Psychol Sci 2006, 15:198-202.
  • [2]Marteau TM, Hollands GJ, Fletcher PC: Changing human behaviour to prevent disease: the importance of targeting automatic processes. Science 2012, 337:1492-1495.
  • [3]Spence C, Harrar V, Piqueras-Fiszman B: Assessing the impact of the tableware and other contextual variables on multisensory flavour perception. Flavour 2012, 1:1-12. BioMed Central Full Text
  • [4]Wansink B, van Ittersum K: Bottoms up! The influence of elongation on pouring and consumption. J Consum Res 2003, 30:455-463.
  • [5]Wansink B, van Ittersum K: Shape of glass and amount of alcohol poured: comparative study of the effect of practice and concentration. Br Med J 2005, 331:1512-1514.
  • [6]Rolls BJ, Roe LS, Halverson KH, Meengs JS: Using a smaller plate did not reduce energy intake at meals. Appetite 2007, 49:652-660.
  • [7]Van Ittersum K, Wansink B: Plate size and color suggestibility: the delboeuf Illusion’s bias on serving and eating behavior. J Consum Res 2012, 39:215-228.
  • [8]Wansink B, Cheney MM: Super bowls: serving bowl size and food consumption. J Am Med Assoc 2005, 293:1727-1728.
  • [9]Mishra A, Mishra H, Masters T: The influence of the bite size on quantity of food consumed: a field study. J Consum Res 2011, 38:791-795.
  • [10]Wansink B, van Ittersum K, Painter JE: Ice cream illusions: Bowl size, spoon size, and self-served portion sizes. Am J Prev Med 2006, 31:240-243.
  • [11]Spence C: Auditory contributions to flavour perception and feeding behaviour. Physiology & Behaviour 2012, 107:505-515.
  • [12]Oberfeld D, Hecht H, Allendorf U, Wickelmaier F: Ambient lighting modifies the flavor of wine. J Sens Stud 2009, 24:797-832.
  • [13]Wansink B, van Ittersum K: Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction. Psychological Reports: Human Resources & Marketing 2012, 111:1-5.
  • [14]Wilson GD, Gregson RAM: Effects of illumination on perceived intensity of acid tastes. Aust J Psychol 1967, 19:69-72.
  • [15]Brenner E, Smeets JBJ: Size illusions influence how we lift but not how we grasp an object. Exp Brain Res 1996, 111:473-476.
  • [16]Auvray M, Spence C: The multisensory perception of flavor. Conscious Cogn 2008, 17:1016-1031.
  • [17]Guéguen N: The effect of glass colour on the evaluation of a beverage’s thirst-quenching quality. Curr Psychol Lett 2003, 11(2):1-6.
  • [18]Favre JP, November A: Color and communication. Zurich: ABC-Verlag; 1979.
  • [19]Piqueras-Fiszman B, Spence C: The influence of the color of the cup on consumers’ perception of a hot beverage. J Sens Stud 2012, 27:324-331.
  • [20]Harrar V, Piqueras-Fiszman B, Spence C: There’s no taste in a white bowl. Perception 2011, 40:880-892.
  • [21]Piqueras-Fiszman B, Alcaide J, Roura E, Spence C: Is it the plate or is it the food? assessing the influence of the color (black or white) and shape of the plate on the perception of the food placed on it. Food Quality & Preference 2012, 24:205-208.
  • [22]Desmet P, Schifferstein HN: Sources of positive and negative emotions in food experience. Appetite 2008, 50:290-301.
  • [23]Genschow O, Reutner L, Wanke M: The color red reduces snack food and soft drink intake. Appetite 2012, 58:699-702.
  • [24]Pelchat ML, Johnson A, Chan R, Valdez J, Ragland JD: Images of desire: food-craving activation during fMRI. NeuroImage 2004, 23:1486-1493.
  • [25]Small DM, Zatorre RJ, Dagher A, Evans AC, Jones-Gotman M: Changes in brain activity related to eating chocolate from pleasure to aversion. Brain 2001, 124:1720-1733.
  • [26]Maga JA: Influence of color on taste thresholds. Chemical Senses and Flavour 1974, 1:115-119.
  • [27]Johnson J, Clydesdale FM: Perceived sweetness and redness in colored sucrose solutions. J Food Sci 1982, 47:747-752.
  • [28]Spence C, Levitan C, Shankar MU, Zampini M: Does food color influence taste and flavor perception in humans? Chemosens Percept 2010, 3:68-84.
  • [29]Deliza R, MacFie HJH: The generation of sensory expectation by external cues and its effect on sensory perception and hedonic ratings: A review. J Sens Stud 1996, 11:103-128.
  • [30]Schaefer HM, Schmidt V: Detectability and content as opposing signal characteristics in fruits. Proc Roy Soc Lond B 2004, 271(Suppl):S370-S373.
  • [31]Cheskin L: How to predict what people will buy. New York: Liveright; 1957.
  • [32]Piqueras-Fiszman B, Spence C: Crossmodal correspondences in product packaging: Assessing color-flavor correspondences for potato chips (crisps). Appetite 2011, 57:753-757.
  • [33]Piqueras-Fiszman B, Spence C: Do the material properties of cutlery affect the perception of the food you eat? An exploratory study. J Sens Stud 2011, 26:358-362.
  • [34]Piqueras-Fiszman B, Spence C: The weight of the container influences expected satiety, perceived density, and subsequent expected fullness. Appetite 2012, 58:559-562.
  • [35]Piqueras-Fiszman B, Harrar V, Roura E, Spence C: Does the weight of the dish influence our perception of food? Food Quality & Preference 2011, 22:753-756.
  • [36]Piqueras-Fiszman B, Laughlin Z, Miodownik M, Spence C: Tasting spoons: Assessing how the material of a spoon affects the taste of the food. Food Quality and Preference 2012, 24:24-29.
  • [37]Gal D, Wheeler SC, Shiv B: Cross-modal influences on gustatory perception. 2007. Available at SSRN: http://ssrn.com/abstract=1030197 webcite
  • [38]Piqueras-Fiszman B, Spence C: The weight of the bottle as a possible extrinsic cue with which to estimate the price (and quality) of the wine? Observed correlations. Food Quality & Preference 2012, 25:41-45.
  • [39]Lyman B: A psychology of food, more than a matter of taste. New York: Avi, van Nostrand Reinhold; 1989.
  • [40]Madden TJ, Hewett K, Roth MS: Managing images in different cultures: a cross-national study of color meanings and preferences. J Int Mark 2000, 8:90-107.
  • [41]Ou LC, Luo MR, Woodcock A, Wright A: A study of colour emotion and colour preference. part II: Colour emotions for two‒colour combinations. Color Res Appl 2004, 29:292-298.
  • [42]Krishna A, Morrin M: Does touch affect taste? the perceptual transfer of product container haptic cues. J Consum Res 2008, 34:807-818.
  • [43]Gallace A, Spence C: In touch with the future: From cognitive neuroscience to virtual reality. Oxford: Oxford University Press; 2013. in Press
  • [44]Rolls BJ, Roe LS, Meengs JS, Wall DE: Increase the portion size of sandwich increases energy intake. J Am Diet Assoc 2004, 104:367-372.
  • [45]Khan SA, Levine WJ, Dobson SD, Kralik JD: Red signals dominance in male rhesus macaques. Psychol Sci 2011, 22:1001-1003.
  • [46]Breadley L, Rees C: Reducing nutritional risk in hospital: the red tray. Nurs Stand 2003, 17:33-37.
  文献评价指标  
  下载次数:38次 浏览次数:34次