Trust makers, breakers and brokers: building trust in the Australian food system

BMC Public Health

Paul Ward⁵  Anthony Elliott⁶  Trevor Webb¹  Martin Caraher²  Michael Calnan³  Samantha Meyer⁵  Julie Henderson⁴  John Coveney⁵  Annabelle Wilson⁵ 

[1] Behaviour & Regulatory Analysis Section, Food Standards Australia and New Zealand, PO Box 7186, Canberra BC ACT, 2610, Australia;Centre for Food Policy, Department of Sociology, School of Arts and Social Sciences, City University, Northampton Square, London, EC1V OHB, UK;School of Social Policy, Sociology and Social Research, University of Kent, Cornwallis North East, Canterbury, CT2 7NF, KentUK;School of Nursing and Midwifery, Flinders University of South Australia, GPO Box 2100, Adelaide, SA 5001, Australia;Discipline of Public Health, Flinders University of South Australia, GPO Box 2100, Adelaide, SA 5001, Australia;Hawke Research Institute, University of South Australia, GPO Box 2471, Adelaide, SA 5001, Australia

关键词: United Kingdom;    Australia;    Food safety;    Food scare;    Trust;    Food;   

Others  :  1162451
DOI  :  10.1186/1471-2458-13-229

 received in 2013-01-15, accepted in 2013-03-05,  发布年份 2013

【 摘 要 】

Background

The importance of consumer trust in the food supply has previously been identified, and dimensions of consumer trust in food—who they trust and the type of trust that they exhibit—has been explored. However, there is a lack of research about the mechanisms through which consumer trust in the food supply is developed, maintained, broken and repaired. This study seeks to address this gap by exploring if, and how, consumer trust in the food supply is considered by the media, food industry and governments when responding to food scares. The aim of the research is to develop models of trust building that can be implemented following food scares.

Methods

Semi-structured interviews will be undertaken with media, public relations officials and policy makers in Australia, New Zealand and the United Kingdom. Participants will be recruited through purposive sampling and will be asked to discuss a hypothetical case study outlining a food incident, and any experiences of specific food scares. Models of trust development, maintenance and repair will be developed from interview data. Comment on these models will be sought from experts in food-related organizations through a Delphi study, where participants will be asked to consider the usefulness of the models. Participants’ comments will be used to revise the models until consensus is reached on the suitability and usability of the models.

Discussion

This study will contribute to the literature about systems-based trust, and explore trust as a social and regulatory process. The protocol and results will be of interest and use to the food industry, food regulators, consumer advocate groups, media seeking to report food-related issues and policy makers concerned with public health and consumer health and well-being. This research represents an important contribution to the translation of the theoretical conceptualizations of trust into practical use in the context of food.

【 授权许可】

   
2013 Wilson et al.; licensee BioMed Central Ltd.

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