Research on the Relationship between Economic Management and Marketing of Electric Power Enterprises

2018 3rd International Conference on Insulating Materials, Material Application and Electrical Engineering

材料科学;无线电电子学;电工学

Peng, Bo^1

State Grid Customer Service Center, China^1

关键词: Economic development;    Economic management;    Electric power enterprise;    Existing problems;    High demand;    Long-term development;    Marketing management;    Power company;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/452/3/032120/pdf
DOI  :  10.1088/1757-899X/452/3/032120

学科分类：材料科学（综合）

来源: IOP

【 摘 要 】

The development of the times and the economy puts high demands on the development of various industries. Of course, power companies are no exception. For power companies, what they need to do is to balance the relationship between economic management and marketing, so that power companies can achieve their long-term development goals of maximizing their own benefits under the current economic development trend. This article firstly conducted a detailed and careful study on the relationship between economic management and marketing of power companies. Secondly, it carried out detailed and careful research on the problems existing in the marketing management of power companies, and finally proposed four point strategies to solve existing problems in the marketing management of power companies.