Improving SME Marketing in Belitung District through Online Market

International Conference on Informatics, Engineering, Science and Technology

计算机科学;工业技术

Soegoto, E.S.^1 ; Septiawan, H.^1

Departemen Teknik Dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia^1

关键词: Business opportunities;    Business-chain;    Direct observations;    Observation method;    Online markets;    Primary data source;    Real situation;    Secondary data sources;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/407/1/012043/pdf
DOI  :  10.1088/1757-899X/407/1/012043

来源: IOP

【 摘 要 】

This study discusses the increasing of SME marketing in Kab. Belitung through the online market. Today the development of tourism in the Belitung is increasingly rapidly, bringing many new business opportunities. The purpose of this research is to build a business chain in the field of tourism involving SMEs through the online market, knowing what business opportunities can be implemented through the rapid development of tourism as well as with the development of technology now. This research uses observation method that is by going directly to the field to find out the real situation. The technique of collecting data among others from a Primary data source that is by doing direct observation (Observation), and secondary data source that is by studying data already available or given by party concerned. The results of this study are the creation of business chain through online market, especially in the field of tourism involved in involving SMEs, in this case, the government also plays an important role in providing education and support to business actors about tourism. So it can increase human resources or become experts to be placed in tourism-related institutions.