Marketing Strategy of Tourism Package through Design of Web-based Information System on One of Tours and Travel in Bandung

International Conference on Informatics, Engineering, Science and Technology

计算机科学;工业技术

Iskandar, M.S.^1 ; Firdaus, I.N.^2

Departement Desain Komunikasi Visual, Universitas Komputer Indonesia, Indonesia^1

Departement Teknik Dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia^2

关键词: Design of web based information systems;    Market share;    Marketing strategy;    Secondary datum;    Structured method;    Web based information systems;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/407/1/012048/pdf
DOI  :  10.1088/1757-899X/407/1/012048

来源: IOP

【 摘 要 】

This study aims at deterMining the system of booking tour packages and making information systems proposal in tour and travel located in Bandung. The method used is structured method of research location as well as technique of collecting secondary data in the form of interview and observation. The result is to generate web-based information system that can be implemented in the tour and travel to help the facilitating process of booking package tours by consumers, and facilitating the work of tour and travel in managing the web and expand the market share. Because, through the promotion via this website, everyone can access the unlimited distance and time, as well as to increase the sale of tour packages from the tour and travel concerned.