Research and Implementation of Precision Marketing System Based on Big Data Analysis

2018 5th International Conference on Advanced Composite Materials and Manufacturing Engineering

Wang, Ling^1 ; Xu, Haochen^2 ; Cao, Yan^3

School of Cyber Security, Gansu Institute of Political Science and Law, Gansu

730070, China^1

Hefei University of Technology, Department of Business, Xuancheng

242000, China^2

School of Electronic and Information Engineering, Lanzhou Jiaotong University, Lanzhou

730070, China^3

关键词: Computing abilities;    High performance computing;    Mass data;    Precision marketings;    Processing ability;    Processing technologies;    Recommendation algorithms;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/394/3/032115/pdf
DOI  :  10.1088/1757-899X/394/3/032115

来源: IOP

【 摘 要 】

For the data analysis in the mass data, the data processing ability of the recommendation system is very high. Various kinds of high performance computing frameworks are produced with the Spark, and the computing ability is very strong. The application of Spark to recommendation system will greatly improve the efficiency of operation. This paper discusses the processing technology of big data, and introduces some commonly used recommendation algorithms, and designs a recommendation system combined with big data.