Research on Competitive Ticket Pricing of China's High Speed Rail——A Case Study of Beijing - Shanghai High - speed Railway

International Conference on Manufacturing Technology, Materials and Chemical Engineering

机械制造;材料科学;化学工业

Li, Jiang^1 ; Rong, Wu Zhao^1

Tongji Zhejiang College, Department of Transportation Engineering, Jiaxing

314051, China^1

关键词: Average cost;    Break-even analysis;    High;    speed railways;    High speed rail;    Passenger transport;    Pricing strategy;    Supply and demand;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/392/6/062138/pdf
DOI  :  10.1088/1757-899X/392/6/062138

学科分类：材料科学（综合）

来源: IOP

【 摘 要 】

With the rapid development of China high-speed railway, High-speed rail will bring new changes to the passenger transport market, especially in the long-distance passenger transport, High-speed rail and civil aviation will have more intense competition. From the perspective of raising the price of high-speed rail, increase revenue, enhance the competitiveness, this article analyzes competition range; at the same time, taking "Beijing - Shanghai" high - speed rail as an example, using three methods "average cost pricing, break-Even Analysis, balance of supply and demand", this article studies the pricing strategy of high iron discount and makes corresponding recommendations.