If the Design of Express Waybill Influences Customer's Parcel-seeking?

2017 International Symposium on Application of Materials Science and Energy Materials

材料科学;能源学

Hu, Pengji^1 ; Shi, Juan^1

School of Management, Tianjin University of Technology, Tianjin, China^1

关键词: College students;    Information set;    Number of fixations;    Online shopping;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/322/5/052051/pdf
DOI  :  10.1088/1757-899X/322/5/052051

学科分类：材料科学（综合）

来源: IOP

【 摘 要 】

Nowadays, college students have become the main flow of online-shopping, hence positioning their own buying in express bulks is getting more and more difficult. In order to figure out how to easily seek out their names on express waybill and fetch their express, an experiment is being conducted to identify on which part the students' name shall be noticed first. 36 college students (except freshman) from 3 different majors (12 from each major) were tested with the collecting and analyzing of Dikablis by being shown pictures of 4 different express waybills with consignee information on different part of them. The analysis result from relative software shows that consignee information set at parts with larger number of fixation point and longer duration are likely to reinforce the significance of consignee information. Consequently, the consignee information is recommended to set at parts for the sake of students' convenience.