Store Image: Mediator of Social Responsibility and Customer Perceived Value to Customer Trust for Organic Products

2nd Annual Applied Science and Engineering Conference

工业技术;自然科学

Alamsyah, D.P.^1 ; Syarifuddin, D.^2

Universitas BSI, Indonesia^1

STP Ars Internasional, Indonesia^2

关键词: Customer perceived values;    Customer trust;    Environmentally friendly products;    Green marketing;    Organic products;    Quantitative data;    Social responsibilities;    Structural equation modeling;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/288/1/012045/pdf
DOI  :  10.1088/1757-899X/288/1/012045

来源: IOP

【 摘 要 】

Customer trust is the important case which is needed by company where this behaviour will determine to customer buying interest, especially for organic products that have different characteristic from common products. Actually, this product has not developed rapidly in Indonesia. Reviews from those phenomenon, so it is conducted the research on mediating impact of retail image as organic products' seller on customer trust level with supporting in social responsibility implementation and customer perceived value's opinion. This study is conducted by survey of 361 customers in retail who spreads in West Java Province. Quantitative data that is obtained and processed by structural equation model. It is conducted to know the correlation among variables. Research finding is stated that store image can be mediating between social responsibility and customer perceived value on customer trust for organic products. This study is useful for industries that focus on reviewing green marketing strategy, and it encourages to face "global warming" through environmentally friendly products study.