Coloring your information: How designers use Theory of Color in creative ways to present infographic

10th International Seminar on Industrial Engineering and Management "Sustainable Development In Industry and Management"

Lucius, C.R.^1 ; Fuad, A.^1

Department of Visual Communication Design, Universitas Esa Unggul, DKI Jakarta, Jakarta

11150, Indonesia^1

关键词: Color harmony;    Complementary colors;    Data presentation;    Equilateral triangles;    Geometric elements;    Infographic;    Primary colors;    Side by sides;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/277/1/012044/pdf
DOI  :  10.1088/1757-899X/277/1/012044

来源: IOP

【 摘 要 】

Various methods of data presentation is now visualized through engaging infographics and perform the presentation techniques a new kind of storytelling. Geometric elements for infographics perform interesting data, which is developed with color harmony. There are categories of colors based on color circle from the theory of color design: primary color, secondary color and tertiary color. This color circle allows a designer to visualize the balance and harmony of colors when they are side by side. These composition of colors can be formed as a harmonious dyad, triad, or tetrads. A harmonious dyad is formed from two diametrically opposed colors on the color circle, which known as contrast complementary and works best in color harmonious if one of the colors is dominant. A harmonious triad is represented by three colors from the color circle which positions with an equilateral triangle. An triangle of yellow-red-blue shows the most powerful of harmonious triad and call as the fundamental triad. A harmonious tetrad is developed from two pairs of complementary colors, which can be formed by rectangle or square on the color circle. It help to figure out how objects are connected on presenting data. To create an efficiency infographic, presenting data has to prepare with some strategic. The color circle has the power to perform the infographic when it is made for a fascinating design.