Mass Customized Technical Textiles in the B2B Sector

17th World Textile Conference AUTEX 2017 - Shaping the Future of Textiles

Gebhardt, R.^1 ; Barteld, M.^1 ; Grafmüller, L.^2 ; Mosig, T.^2 ; Weiß, M.^3

Saechsisches Textilforschungsinstitut E.V., Annaberger Str. 240, Chemnitz

09125, Germany^1

HHL Leipzig Graduate School of Management, Jahnallee 59, Leipzig

04109, Germany^2

Deutsche Institute fuer Textil- und Faserforschung Denkendorf, Körschtalstraße 26, Denkendorf

73770, Germany^3

关键词: Business models;    Customized products;    Mass customization;    Status quo;    Technical textiles;    Value co creations;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/254/15/152004/pdf
DOI  :  10.1088/1757-899X/254/15/152004

来源: IOP

【 摘 要 】

Mass Customization is a great opportunity for textile companies for both staying competitive in high-wage countries and offering inexpensive, customized products. Within the area of Technical Textiles, this study focuses on the B2B sector and shows the status quo, potentials and strengths. Both management and technological issues are addressed. For the former, business models and the value co-creation process are dealt with, for the latter, the focus is on modelling.