The effect of product characteristic familiarity on product recognition

2017 2nd International Seminar on Advances in Materials Science and Engineering

Yang, Cheng^1 ; An, Fang^1,2 ; Chen, Chen^1,2 ; Zhu, Bin^1,2

Department of Industrial Design, Zhejiang University City College, Hangzhou, China^1

College of Computer Science and Technology, Zhejiang University, Hangzhou, China^2

关键词: Innovation design;    Objective feedback;    Product appearance;    Product characteristics;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/231/1/012016/pdf
DOI  :  10.1088/1757-899X/231/1/012016

来源: IOP

【 摘 要 】

In order to explore the effect of product appearance characteristic familiarity on product recognition, both EEG experiment and questionnaire evaluation are used in this research. The objective feedback of user is obtained through the EEG experiment and the subjective opinions are collected through the questionnaires. The EEG experiment is combined with the classical learning-recognition paradigm, and the old-new effect of recognition experiment is used as a metric of recognition degree. Experimental results show that the difference of characteristic familiarity does have a significant effect on product recognition. The conclusion can be used in innovation design.