Evaluation of B2C website based on the usability factors by using fuzzy AHP & hierarchical fuzzy TOPSIS

2nd International Manufacturing Engineering Conference; 3rd Asia-Pacific Conference on Manufacturing Systems

Masudin, I.^1 ; Saputro, T.E.^1

Industrial Engineering Department, Muhammadiyah University of Malang, Indonesia Raya Tlogomas Street 246, Malang

65144, Indonesia^1

关键词: B2C e-commerce;    B2c websites;    Fuzzy environments;    Fuzzy triangular numbers;    Hierarchical fuzzy;    Influential factors;    Rapid growth;    Usability factors;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/114/1/012091/pdf
DOI  :  10.1088/1757-899X/114/1/012091

来源: IOP

【 摘 要 】

In today's technology, electronic trading transaction via internet has been utilized properly with rapid growth. This paper intends to evaluate related to B2C e-commerce website in order to find out the one which meets the usability factors better than another. The influential factors to B2C e-commerce website are determined for two big retailer websites. The factors are investigated based on the consideration of several studies and conformed to the website characteristics. The evaluation is conducted by using different methods namely fuzzy AHP and hierarchical fuzzy TOPSIS so that the final evaluation can be compared. Fuzzy triangular number is adopted to deal with imprecise judgment under fuzzy environment.