Marketing information system online design for craftsmen small medium enterprises (case study: craftsmen ac)

2nd International Manufacturing Engineering Conference; 3rd Asia-Pacific Conference on Manufacturing Systems

Fitriana, Rina^1 ; Kurniawan, Wawan^1 ; Barlianto, Anung^1 ; Putra, Rizki Adriansyah^1,2

Industrial Engineering Department, Industrial Technology Faculty, Trisakti University, Indonesia^1

Information Technology Department, Industrial Technology Faculty, Trisakti University, Indonesia^2

关键词: Build systems;    Integrated information system;    Integrated systems;    Market analysis;    Marketing information system;    Small and medium enterprise;    Small medium enterprise;    Structured analysis;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/114/1/012084/pdf
DOI  :  10.1088/1757-899X/114/1/012084

来源: IOP

【 摘 要 】

AC is small and medium enterprises which is engaged in the field of crafts. This SME (Small Medium Enterprise) didn't have an integrated information system for managing sales. This research aims to design a marketing Information system online as applications that built as web base. The integrated system is made to manage sales and expand its market share. This study uses a structured analysis and design in its approach to build systems and also implemented a marketing framework of STP (Segmentation, Targeting, Positioning) and 4P (Price, Product, Place, Promotion) to obtain market analysis. The main market target customer craftsmen AC is women aged 13 years to 35 years. The products produced by AC are shoes, brooch, that are typical of the archipelago. The prices is range from Rp. 2000 until Rp. 400.000. Marketing information system online can be used as a sales transaction document, promoting the goods, and for customer booking products.