The longest sunset of the South Sulawesi: coastal resource utilization as city branding Pinrang

International Conference on Fisheries, Aquatic, and Environmental Sciences 2018

地球科学;农业科学;生态环境科学

Mihardja, E.J.^1 ; Widiastuti, T.^1 ; Agustini, P.M.^1 ; Adriati, F.^1

Universitas Bakrie Jakarta, Indonesia^1

关键词: Coastal resources;    Eco-tourism development;    Focus groups;    In-depth interviews;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/216/1/012026/pdf
DOI  :  10.1088/1755-1315/216/1/012026

来源: IOP

【 摘 要 】

Kabupaten Pinrang has very large coastal potential but has not been utilized optimally. RIPDA Pinrang Tourism Office offers The Longest Sunset of South Sulawesi as tourism identity by utilizing 97 km of coastline facing West. Therefore, there is the potential to be used as a citybranding strategy and ecotourism development. This study uses document study, focus group discussion and indepth interviews to identify TOWS of the Longest Sunset of The South Sulawesi slogan as the citybranding of Pinrang Regency. The results show that there were the opportunities and also challenges that must be faced in utilizing coastal resources, especially in the 'escort' process of Pinrang Regency's tourism ident.mity to become a city branding of the area.