2018 1st International Conference on Environment Prevention and Pollution Control Technology | |
Construction of Weibo Operation Evaluation System for Energy Enterpris-es under the Background of Big Data | |
生态环境科学 | |
Han, Wang^1 ; Liyu, Xia^1 ; Youzi, Wang^1 | |
Researcher, State Grid Energy Research Institute Co. Ltd., Beijing, China^1 | |
关键词: Brand image; Closed loops; Current energy; Evaluation index system; Evaluation systems; Lean management; New media; Operation evaluations; | |
Others : https://iopscience.iop.org/article/10.1088/1755-1315/199/3/032018/pdf DOI : 10.1088/1755-1315/199/3/032018 |
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学科分类:环境科学(综合) | |
来源: IOP | |
【 摘 要 】
New media construction is an important part of the current energy enterprise brand building work, and its development has a great impact on the company's brand image. Constructing a new media influence and communication evaluation index system with the characteristics of energy enterprises is conducive to the realization of closed-loop management of the company's new media development, improving the level of lean management, and vigorously promoting the construction and dissemination of new media. This paper com-bines the internal and external situations currently facing the energy enterprise brand building work, and innovatively builds a new media evaluation system to provide the basis and direction for the development of new media construction of energy enterprises.
【 预 览 】
Files | Size | Format | View |
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Construction of Weibo Operation Evaluation System for Energy Enterpris-es under the Background of Big Data | 224KB | download |