Construction of Weibo Operation Evaluation System for Energy Enterpris-es under the Background of Big Data

2018 1st International Conference on Environment Prevention and Pollution Control Technology

生态环境科学

Han, Wang^1 ; Liyu, Xia^1 ; Youzi, Wang^1

Researcher, State Grid Energy Research Institute Co. Ltd., Beijing, China^1

关键词: Brand image;    Closed loops;    Current energy;    Evaluation index system;    Evaluation systems;    Lean management;    New media;    Operation evaluations;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/199/3/032018/pdf
DOI  :  10.1088/1755-1315/199/3/032018

学科分类：环境科学（综合）

来源: IOP

【 摘 要 】

New media construction is an important part of the current energy enterprise brand building work, and its development has a great impact on the company's brand image. Constructing a new media influence and communication evaluation index system with the characteristics of energy enterprises is conducive to the realization of closed-loop management of the company's new media development, improving the level of lean management, and vigorously promoting the construction and dissemination of new media. This paper com-bines the internal and external situations currently facing the energy enterprise brand building work, and innovatively builds a new media evaluation system to provide the basis and direction for the development of new media construction of energy enterprises.