Drivers' Usage Intention and Influencing Factors of Mobile Terminal Carload Application

2018 International Conference of Green Buildings and Environmental Management

土木建筑工程;生态环境科学

Wenliang, Bian^1 ; Liu, Jianfeng^1 ; Liu, Xue^1

School of Economics and Management, Beijing Jiaotong University, 100044, China^1

关键词: Literature researches;    Logistics service provider;    Perceived ease of use;    Perceived securities;    Privacy information;    Sense of security;    Structural equation modeling;    Task technology fit;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/186/6/012048/pdf
DOI  :  10.1088/1755-1315/186/6/012048

来源: IOP

【 摘 要 】

Mobile Terminal Carload Application has opened a new chapter for the history of road freight industry with the help of the Internet and smart phones. Driver's intention of using Mobile Terminal Carload Application is also becoming a new issue faced by the logistics service providers. This paper analyses the user intention, attitude towards use and the related perceived task technology fit, perceived ease of use, and perceived security risk towards the Mobile Terminal Carload Application and the interrelationships among these factors. On the basis of theory and literature research, a hypothesis model was established for the driver's intention and related factors for using Mobile Terminal Carload Application. Through the investigation of truck drivers in logistics parks in Beijing and the analysis of the structural equation model (SEM), we prove some important hypotheses such as "the perceived task technology fit of Mobile Terminal Carload Application has a positive impact on drivers' attitude towards use", and "the perceived security risk of Mobile Terminal Carload Application has a negative impact on drivers' attitude towards use". According to this, this paper gives two suggestions to the company operating this Mobile APP to help them improve the drivers' user intention: one is to provide the salesmen with the necessary training to install the APP guide, which can improve significantly service quality and promote the drivers to install the APP; the other is to strengthen the protection of driver's privacy information and then enhance their sense of security, so that drivers may use the APP.