Predatory Pricing in The Telecommunication Business Advertisement in Indonesia

International Conference on Industrial Technology for Sustainable Development 2017

工业技术;经济学

Santoso, Budi^1

Faculty of Law, Diponegoro University, Semarang, Indonesia^1

关键词: advertisement;    Business competitors;    Business practitioners;    Indonesia;    Predatory pricing;    Telecommunication operators;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/175/1/012184/pdf
DOI  :  10.1088/1755-1315/175/1/012184

学科分类：工业工程学

来源: IOP

【 摘 要 】

Predatory pricingor also known as destroyer pricing is a practice of selling products with a very low price with the intention of shutting down business competitors from the market, creating obstacles for new competitors from entering the relevant market. In many countries, including Indonesia, predatory pricingis prohibited, and considered as practices that obstruct competition and is illegal. However, it is difficult to prove that the decreasing price is correlated with predatory pricing. Currently, there is a very sharp competition in the telecommunication business in Indonesia. There is a cheap tariff war among business practitioners. However, it is still considered as reasonable and not to the extent of predatory pricing. In the future, it is time to do some supervision so that the telecommunication operator's advertisement is expected to be proper, open, and can be accounted for. This study is a descriptive research which intends to provide as much detail as possible about humans, circumstances, other symptoms.The method used in collecting data is by conducting a surveyon some advertisements of telecommunication operator.