Analysis on the Correlation of Traffic Flow in Hainan Province Based on Baidu Search

3rd International Conference on Energy Equipment Science and Engineering

Chen, Caixia^1 ; Shi, Chun^1

Department of E-commerce, School of Information Science and Technology, Hainnan Normal University, Haikou

571158, China^1

关键词: Consumer demands;    Hainan Province;    Internet searches;    Multiple regression model;    Qualitative and quantitative analysis;    Search keyword;    Traffic flow;    Traffic flow modeling;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/128/1/012055/pdf
DOI  :  10.1088/1755-1315/128/1/012055

来源: IOP

【 摘 要 】

Internet search data records user's search attention and consumer demand, providing necessary database for the Hainan traffic flow model. Based on Baidu Index, with Hainan traffic flow as example, this paper conduct both qualitative and quantitative analysis on the relationship between search keyword from Baidu Index and actual Hainan tourist traffic flow, and build multiple regression model by SPSS.