The effect of consumers' perception to the satisfaction of use of traditional medicines in Medan

International Conference on Agriculture, Environment, and Food Security

农业科学;生态环境科学

Siregar, R.S.^1 ; Supriana, T.^2 ; Haryanti, S.^2

Agribusiness of Universitas Muhammadiyah Sumatera Utara, Indonesia^1

Agribusiness of Universitas Sumatera Utara, Indonesia^2

关键词: Health benefits;    Marginal effects;    Traditional medicinal plants;    Traditional medicines;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/122/1/012004/pdf
DOI  :  10.1088/1755-1315/122/1/012004

来源: IOP

【 摘 要 】

Consumption of chemical medicines fluctuated in 2009-2014, whereas the consumption of solid traditional medicine increased in 2009-2014. The purpose of this study is to analyse the influence of consumers's perception on the consumption of traditional medicinal plants. The data was analysed by using a binomial logit regression analysis. It is found that the consumers's perceptions affect customer satisfaction simultaneously are the health benefits variable, quality of traditional medicine variable, price of traditional medicine and available product; the health benefits variable and quality of traditional medicine variable partially have significant effects to customers's satisfaction simultaneously satisfaction partially; the health benefit variable and quality of traditional medicine is found to have a marginal effect of 7% and 4%, respectively.