Distribution strategy of energy supply chain based on corporate social responsibility

International Conference on Energy Engineering and Environmental Protection 2017

能源学;生态环境科学

Song, Qiaona^1

College of Zhongshan, University of Electronic Science and Technology, Zhongshan, Guangdong, China^1

关键词: Consumer's preferences;    Corporate social responsibilities (CSR);    Distribution strategies;    Energy supply chains;    Nash equilibria;    Profit distributions;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/121/5/052056/pdf
DOI  :  10.1088/1755-1315/121/5/052056

学科分类：环境科学（综合）

来源: IOP

【 摘 要 】

From corporate social responsibilities influence on the consumer's preferences, applying the basic Idea of game theory, the study on tactics of profit distribution of the one-period game between manufacturer and vendor in energy supply chain,then the repetitive game results of the two partners are discussed. The results show that alliance pricing is the unique nash equilibrium of the one-period game between manufacturer and vendor,and the expect profit of both manufacturer and vendor will increase after cooperation in the range of agreed value of the profit distribution factor. It's optimal for manufacturer and vendor to insist on alliance pricing for their long-term benefits in energy supply chain.