The Study of "big data" to support internal business strategists

2017 3rd International Conference on Environmental Science and Material Application

生态环境科学;材料科学

Ge, Mei^1,2

Shenzhen Polytechnic, Shenzhen

518055, China^1

City University of Macau, China^2

关键词: Business decisions;    Business strategy;    Data analysis system;    New dimensions;    Products and services;    Small data;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/108/4/042090/pdf
DOI  :  10.1088/1755-1315/108/4/042090

来源: IOP

【 摘 要 】

How is big data different from previous data analysis systems? The primary purpose behind traditional small data analytics that all managers are more or less familiar with is to support internal business strategies. But big data also offers a promising new dimension: to discover new opportunities to offer customers high-value products and services. The study focus to introduce some strategists which big data support to. Business decisions using big data can also involve some areas for analytics. They include customer satisfaction, customer journeys, supply chains, risk management, competitive intelligence, pricing, discovery and experimentation or facilitating big data discovery.