Research on the Rural Express Alliance based on ANP improved profit Allocation

2017 3rd International Conference on Environmental Science and Material Application

生态环境科学;材料科学

Zhuang, Yufeng^1 ; Zhang, Bin^1

Beijing University of Posts and Telecommunications, Beijing

100876, China^1

关键词: Market development;    Online shopping;    Online shopping market;    Profit allocation;    Reasonable profit;    Rural distributions;    Shapley value;    Shapley value methods;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/108/3/032028/pdf
DOI  :  10.1088/1755-1315/108/3/032028

来源: IOP

【 摘 要 】

Online shopping platform in rural distribution difficulties, leading to rural online shopping market and logistics market development is slow. At present, China Post and other private courier companies are not possible to do. So we need to build distribution alliances. Reasonable profit allocation mechanism is the key to the stable development of this distribution alliance. So we proposed the Shapley Value Method and the ANP Improved Model to allocate profits. Finally, the rationality of the method is proved by numerical analysis before and after using the corrected Shapley Value.