Research on the influence of institutional pressures on green innovation strategy

2017 3rd International Conference on Energy, Environment and Materials Science

能源学;生态环境科学;材料科学

Zewen, Chen^1 ; Xin, Li^2 ; Hongjun, Cao^3

School of Management, Ocean University of China, Qingdao, China^1

School of Environmental Science and Engineering, Ocean University of China, Qingdao, China^2

School of Environmental Science and Engineering and School of Management, Ocean University of China, Qingdao, China^3

关键词: Competitive pressure;    Green innovations;    Incentive regulations;    Institutional pressures;    New Institutional Theory;    Normative pressures;    Positive impacts;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/94/1/012162/pdf
DOI  :  10.1088/1755-1315/94/1/012162

来源: IOP

【 摘 要 】

Based on the new Institutional theory and the sample of 116 enterprises, this paper explores the influencing factors of green innovation strategy from the perspective of forced pressure, normative pressure and imitation pressure. The results show that the mandatory regulation, the incentive regulation, the supply chain pressure, and the competitive pressure all have a significant and positive impact on the green innovation strategy. Therefore, the government should take steps to stimulate enterprises to choose the green innovation strategy.