The exploration of the exhibition informatization

3rd International Conference on Advances in Energy, Environment and Chemical Engineering

能源学;生态环境科学;化学工业

Zhang, Jiankang^1

School of International Business, Zhejiang International Studies University, Hangzhou, China^1

关键词: Application data;    Commercial information;    Exhibition industries;    Magnetic stripes;    Security measure;    Service outsourcing;    Service strategy;    Statistics analysis;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/69/1/012149/pdf
DOI  :  10.1088/1755-1315/69/1/012149

学科分类：环境科学（综合）

来源: IOP

【 摘 要 】

The construction and management of exhibition informatization is the main task and choke point during the process of Chinese exhibition industry's transformation and promotion. There are three key points expected to realize a breakthrough during the construction of Chinese exhibition informatization, and the three aspects respectively are adopting service outsourcing to construct and maintain the database, adopting advanced chest card technology to collect various kinds of information, developing statistics analysis to maintain good cutomer relations. The success of Chinese exhibition informatization mainly calls for mature suppliers who can provide construction and maintenance of database, the proven technology, a sense of data security, advanced chest card technology, the ability of data mining and analysis and the ability to improve the exhibition service basing on the commercial information got from the data analysis. Several data security measures are expected to apply during the process of system developing, including the measures of the terminal data security, the internet data security, the media data security, the storage data security and the application data security. The informatization of this process is based on the chest card designing. At present, there are several types of chest card technology: bar code chest card; two-dimension code card; magnetic stripe chest card; smart-chip chest card. The information got from the exhibition data will help the organizers to make relevant service strategies, quantify the accumulated indexes of the customers, and improve the level of the customer's satisfaction and loyalty, what's more, the information can also provide more additional services like the commercial trips, VIP ceremonial reception.