Sustainability and business: what is green corporate image?

International Conference on Advances in Renewable Energy and Technologies 2016

Bathmanathan, Vathana ; Hironaka, Chikako

关键词: Corporate images;    Driving factors;    Paper analysis;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/32/1/012049/pdf
DOI  :  10.1088/1755-1315/32/1/012049

来源: IOP

【 摘 要 】

Green corporate image is reckon to be the driving factor in the current business setups. Stakeholder's green perception of the firm encourages growth of businesses. Organisation is moving from conventional businesses to running businesses with sustainable agenda that creates values to their brand. This paper analyses several green corporate image initiatives and concepts by various researches and shares how this can be essential for business.