Tourscape: A systematic approach towards a sustainable rural tourism management

8th International Symposium of the Digital Earth

地球科学;计算机科学

Lo, M.C.^1 ; Wang, Y.C.^2 ; Songan, P.^3 ; Yeo, A.W.^2

Faculty of Economics and Business, Universiti Malaysia Sarawak, 94300 Sarawak, Malaysia^1

Faculty of Computer Sciences and Information Technology, Universiti Malaysia Sarawak, 94300 Sarawak, Malaysia^2

Faculty of Cognitive Sciences and Human Development, Universiti Malaysia Sarawak, 94300 Sarawak, Malaysia^3

关键词: Capturing data;    Cultural factors;    Developed model;    Local community;    Path models;    Rural tourisms;    Standard errors;    Tourism industry;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/18/1/012072/pdf
DOI  :  10.1088/1755-1315/18/1/012072

学科分类：计算机科学（综合）

来源: IOP

【 摘 要 】

Tourism plays an important role in the Malaysian economy as it is considered to be one of the corner stones of the country's economy. The purpose of this research is to conduct an analysis based on the existing tourism industry in rural tourism destinations in Malaysia by examining the impact of economics, environmental, social and cultural factors of the tourism industry on the local communities in Malaysia. 516 respondents comprising of tourism stakeholders from 34 rural tourism sites in Malaysia took part voluntarily in this study. To assess the developed model, SmartPLS 2.0 (M3) was applied based on path modeling and then bootstrapping with 200 re-samples was applied to generate the standard error of the estimate and t-values. Subsequently, a system named Tourscape was designed to manage the information. This system can be considered as a benchmark for tourism industry stakeholders as it is able to display the current situational analysis and the tourism health of selected tourism destination sites by capturing data and information, not only from local communities but industry players and tourists as well. The findings from this study revealed that the cooperation from various stakeholders has created significant impact on the development of rural tourism.