Diversification issues and prospects of agribusiness development in the Baikal Region

International Scientific Conference «AGRITECH-2019: Agribusiness, Environmental Engineering and Biotechnologies»

农业科学;生态环境科学;生物科学

Vikhoreva, M.V.^1 ; Malanina, Yu N^2 ; Ogloblin, V.A.^2 ; Baklashkina, O.N.^1

Baikal State University, 11 Lenin St., Irkutsk

664003, Russia^1

Irkutsk State Transport University, 15 Chernyshesky St., Irkutsk

664074, Russia^2

关键词: Economic activities;    Government IS;    Marketing tools;    National economy;    Rural development;    Socio-economics;    Strategic perspectives;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/315/7/072042/pdf
DOI  :  10.1088/1755-1315/315/7/072042

来源: IOP

【 摘 要 】

Currently, there is an urgent need for targeted development of rural areas. A comprehensive strategy for sustainable rural development includes diversification of economic activities. Development of agribusiness by measures strengthening regional competitiveness is the most important socio-economic tasks for the national economy. The government is designing the concept of "a global village". The possibilities of diversified agribusiness development are considered on the example of the Baikal Region. Its territorial marketing products are well known but they should be considered from a strategic perspective. The article deals with the marketing products of the Irkutsk district municipalities belonging to three groups of territories: agricultural, agro-industrial, tourist and recreational. The issues and prospects analyzing agribusiness development are presented. The used marketing tools could be applied to the other rural territories designing strategies for agribusiness development.