The use of main methods of entering the agro-industrial enterprise to the foreign market

International Scientific Conference «AGRITECH-2019: Agribusiness, Environmental Engineering and Biotechnologies»

农业科学;生态环境科学;生物科学

Tynchenko, V.S.^1^2 ; Chzhan, E.A.^2 ; Kukartsev, V.V.^1^2 ; Fedorova, N.V.^1^2 ; Fedorova, A.V.^2 ; Nasyrov, I.R.^1

Reshetnev Siberian State University of Science and Technology, Krasnoyarsky Rabochy Av. 31, Krasnoyarsk

660037, Russia^1

Siberian Federal University, Svobodny pr. 79, Krasnoyarsk

660041, Russia^2

关键词: Economic activities;    Economic condition;    Foreign markets;    Hard work;    Industrial enterprise;    Production problems;    Strategic plan;    World market;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/315/2/022101/pdf
DOI  :  10.1088/1755-1315/315/2/022101

来源: IOP

【 摘 要 】

The article describes the actual topic of entering the agro-industrial enterprise to the foreign market and maintaining sustainable activities in these economic conditions. The modern world market is the cruelest in terms of competition for the buyers' interest and in order to occupy its own niche, to find and retain its buyers long and hard work is required. The article discusses the current conditions and problems affecting the entry of the enterprise into the world market. In order to achieve this goal, the stages were developed, which include strategies for organizing the foreign economic activity of agrarian enterprises. One of the options is licensed activity, as an opportunity to access foreign markets with minimal risks. Special attention is paid to the difficulties of using a particular strategic plan. The article considers internal production problems arising from organizations as they enter the maritime market. Also, in order to choose an appropriate strategy, it is important to understand whether managers and the enterprise as a whole are ready for increased responsibility and risks. All these aspects are described in the comparison of these strategies, and a detailed description of each of them is given, highlighting the advantages and disadvantages.