Corporate social responsibility as a factor of increasing the investment attraction of agrarian-industrial business

International Scientific Conference «AGRITECH-2019: Agribusiness, Environmental Engineering and Biotechnologies»

农业科学;生态环境科学;生物科学

Galimullina, N.M.^1 ; Korshunova, O.N.^1 ; Feoktistova, I.R.^1

Department for Sociology, Political Sciences and Management, Institute for Economics, Management and Social Technologies, Federal State Budgetary Educational Institution of Higher Education Kazan, National Research Technical University Named after A.N. Tupolev-KAI, 10 Karl Marx Str., Kazan

420111, Russia^1

关键词: Agricultural enterprise;    Corporate social responsibilities (CSR);    Financial indicator;    Industrial holdings;    Investment attraction;    Methods of analysis;    Research objectives;    Social responsibilities;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/315/2/022086/pdf
DOI  :  10.1088/1755-1315/315/2/022086

来源: IOP

【 摘 要 】

The research considers the role of corporate social responsibility in the functioning of agrarian-industrial holdings. The research objective is to reveal the potential of corporate social responsibility as a factor of attracting investments to agricultural companies. The author applied the methods of analysis and synthesis. The conceptual basis of the research is the pyramid of corporate social responsibility by A. Carroll and the theory of focused social responsibility by M. Porter. The empirical base includes social accounting of companies and information on financial indicators from corporate web-sites and annual reports of the leading Russian agricultural enterprises. The article presents the specific features of applying the strategies of corporate social responsibility and its key directions most demanded in Russia. The conclusion is made that there is direct correlation between socially responsible behavior and positive perception of a company by investors.