Identification of stakeholder involvement in the conduct of corporate social responsibility (CSR)

Padjadjaran Earth Dialogues, International Symposium on Geophysical Issues

Santoso, M.B.^1 ; Raharjo, S.T.^2 ; Apsari, N.C.^1 ; Wibhawa, B.^2

Department of Social Welfare, Universitas Padjadjaran, Jalan Raya Bandung-Sumedang Km 21, Jatinangor, Sumedang

45363, Indonesia^1

Research Centre of CSR, Social Entrepreneurship and Community Development Universitas Padjadjaran, Jalan Raya Bandung-Sumedang Km 21, Jatinangor, Sumedang

45363, Indonesia^2

关键词: Communication styles;    Corporate social responsibilities (CSR);    Descriptive analysis;    Environmental aspects;    In-depth interviews;    Literature studies;    Qualitative approach;    Stakeholder involvement;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/311/1/012049/pdf
DOI  :  10.1088/1755-1315/311/1/012049

来源: IOP

【 摘 要 】

The awareness of companies involved in community's live by corporate social responsibility (CSR) activities is elevating, because of the regulation and the willingness of the companies to be involved in creating sustainable development. The conduct of the CSR is socially constructed according to the companies context, does not creating dependency and creating a natural proces of separation toward the collective independent of the community. Identifying the involvement of stakeholders in the conduct of CSR will serve as important information in understanding the degree of the involvement. The study is using descriptive analysis with qualitative approach. The data collection used are in depth interview, focus group discussion, and literature study. The research shows that identifying the quality of actor within the community serve as the foundation for stakeholder involvement, in addressing social, economical and environmental aspects issues. The mindset, awareness and communication style serve as supportive factor for group cohesiveness and continuity in the CSR activities. This research claims that the importance of the CSR activity is not depend on the amount of assistance provided, but on how the assistance lead the community to elevate their social quality degree toward self-actualization community resulting independency and sustainability.