Mass Media Influence on the Population of the Khabarovsk Krai

International science and technology conference "Earth science"

Spassky, E.N.^1 ; Stremilova, O.V.^1 ; Stremilov, D.S.^1

Far Eastern State Transport University, Khabarovsk

680021, Russia^1

关键词: Information contents;    Information spaces;    Large cities;    News broadcasts;    Research objectives;    Research results;    TV channels;    Young peoples;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/272/3/032128/pdf
DOI  :  10.1088/1755-1315/272/3/032128

来源: IOP

【 摘 要 】

The article presents the sociological research results on the attitude of the population of the Khabarovsk Krai to regional mass media, in particular, to the TV channel "Gubernia". The research objectives are to form a socio-demographic image of the audience of the regional mass media, to study the attitude of the people to the quality of the information content of the regional mass media, and to find out the broadcasting needs of the people who are viewers of the regional TV channel "Gubernia". As a result of the research, it is concluded that there is no marked preference to the TV channel "Gubernia" according to the list of interests of the people of the Khabarovsk Krai. Informative and news broadcasts are among the genre preferences of viewers of all ages and genders. The study showed that the largest audience group is respondents aged 60 and above. The smallest group is young people under 30 years old. According to the research the TV channel "Gubernia" is more in demand among the inhabitants of the provincial municipalities of the Khabarovsk Krai than among the residents of large cities. This can be explained, on the one hand, by the peculiarities of the information space of cities, and on the other hand, the sex and age characteristics of the regional provinces.