Research on the Innovation and Shaping of Urban Culture Brand Image from the Perspective of Regional Economy—Taking Guangzhou as an Example

2019 3rd International Workshop on Renewable Energy and Development

能源学;生态环境科学

Huang, Min^1

School of Fine Arts, South China Normal University Guangzhou, 510240, China^1

关键词: Brand image;    Constituent elements;    Key factors;    Long-term development;    Regional economy;    Soft power;    Urban culture;    Urban planners;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/267/5/052042/pdf
DOI  :  10.1088/1755-1315/267/5/052042

学科分类：环境科学（综合）

来源: IOP

【 摘 要 】

The urban cultural brand image plays an important role in the long-term development of a city. As a kind of soft power of the city, it has become a key factor for urban planners in the current society. This paper explains the related concepts of urban cultural brand image. From the perspective of regional economy, this paper analyzes the constituent elements of Guangzhou urban cultural brand image design, and then demonstrates the path of Guangzhou urban cultural brand image innovation and shaping, in order to provide useful enlightenment for Guangzhou's urban cultural development.