The Influence of Picture Information on Consumers' Purchase Decision

2018 4th International Conference on Environmental Science and Material Application

生态环境科学;材料科学

Liu, Xinlei^1 ; Guo, Songhong^1

School of Shanghai University, Shanghai, China^1

关键词: Content analysis;    Customer choice;    Image color;    Image orientation;    Picture information;    Purchase decision;    Purchasing decisions;    Short term;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/252/4/042047/pdf
DOI  :  10.1088/1755-1315/252/4/042047

来源: IOP

【 摘 要 】

The emergence of shared economic platform has promoted the vigorous development of the Bed and Breakfast. However, many room owners through this platform disclosing information to attract consumers marketing means is far from mature. This paper discusses the data collected from piglets' short-term rent room and analyzes the influence of three characteristics of pictures on consumers' purchasing decisions by content analysis. It is found that image color has the greatest influence on customer choice, followed by image shape and image orientation. It is suggested room owners attach importance to the role of picture features on consumers, and display room information effectively to stimulate consumers' willingness to buy and promote consumer decision.