Integration of cluster analysis and fuzzy analytical hierarchy process in formulating cluster development strategy of tempeh chips SMEs

International Conference on Green Agro-industry and Bioeconomy

农业科学;工业技术（总论）;经济学

Rohmah, W.G.^1 ; Mustaniroh, S.A.^1 ; Septifani, R.^1 ; Trisnaningtyas, K.^1

Department of Agro-industrial Technology, Faculty of Agricultural Technology, Universitas Brawijaya, Malang, Indonesia^1

关键词: Business development;    Development strategies;    Fuzzy analytical hierarchy process;    Industrial cluster;    Micro-enterprises;    Product standardization;    Production capacity;    Small and medium enterprise;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/230/1/012062/pdf
DOI  :  10.1088/1755-1315/230/1/012062

来源: IOP

【 摘 要 】

The aim of this study was to classify tempeh chips Small and Medium Enterprises (SMEs) in Malang City and to decide the development strategy priorities for each cluster. K-means clustering was used to classify tempeh chips SMEs, with criteria include monthly production capacity, length of business, average monthly sales value, investment value, and number of workers. The priorities of development strategy for each cluster were determined using Fuzzy Analytical Hierarchy Process (FAHP), with factors such as industrial cluster, government, and also supporting and related industries. The results indicated that two clusters of tempeh chips SMEs were formed. The first cluster classified as micro enterprises, consist of SME I and SME C, and the Second cluster classified as small enterprises, consist of SME A, SEM B, SME D, SME E, SME F, SME G, and SME H. The priorities of development strategy for the first cluster are conducting product standardization and training to SMEs owners about business development, while for the second cluster are conducting product standardization and increasing sales and product promotion.