Inheritance of Traditional Dragon Patterns in Modern Design

2019 7th International Forum on Industrial Design

工业技术（总论）

Liu, Bing Bing^1 ; Wang, Xue Ying^1

School of Architecture and Art, North China University of Technology, Beijing

100144, China^1

关键词: Breakthrough point;    Logo design;    Packaging designs;    Poster design;    Product modeling;    Symbol functions;    Traditional cultures;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/573/1/012084/pdf
DOI  :  10.1088/1757-899X/573/1/012084

学科分类：工业工程学

来源: IOP

【 摘 要 】

Taking the traditional dragon pattern as the breakthrough point, this paper discusses its wide application in modern design fields such as logo design, poster design, packaging design, decoration design, corporate visual indentity design, product modeling design and so on. The dragon pattern is not only a symbol of ancient Chinese power, but also has more symbolic significance and symbol function. It is proposed that the use of dragon pattern is one of the means of inheriting traditional culture, and it is also the key to inheriting traditional cultural connotation.