Applied Research on "Fallibility" Chinese Character Aesthetics in Package Design

2019 7th International Forum on Industrial Design

工业技术（总论）

Yan, Dong^1 ; Yang, Dong^2

Dalian University of Science and Technology, Dalian, Liaoning

116052, China^1

School of Fine Arts, Shenyang University, Shenyang, Liaoning

110000, China^2

关键词: Applied research;    Chinese characters;    Design method;    Free spaces;    Information communication;    Package designs;    Theoretical research;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/573/1/012009/pdf
DOI  :  10.1088/1757-899X/573/1/012009

学科分类：工业工程学

来源: IOP

【 摘 要 】

Chinese character is a symbol with the function of information communication, its design thought and method are of widespread significance to package design. The thesis has introduced the "Fallibility" ideas into Chinese character design to analyze the relation between "Fallibility" of Chinese characters and the identification of Chinese characters, and how to shape "Fallibility" features. Visual communication needs to break people's common visual habits to manifest most abundant and profound content in simplified and symbolized form, besides, by extracting highly precise graphic language and easily understandable arrangement order, it can deliver expected connotation. The thesis studies how to use "Fallibility" idea for reference to form directive design method, so as to make Chinese character more flexible and exploit more free space for theoretical research and practice of package design.