A methodology for assessing the prospects of modifying business strategy of an enterprise in the external environment

International Workshop "Advanced Technologies in Material Science, Mechanical and Automation Engineering – MIP: Engineering – 2019"

材料科学;机械制造;原子能学

Antamoshkina, O.I.^1 ; Zinina, O.V.^1

Krasnoyarsk State Agrarian University, Mira ave. 90, Krasnoyasrsk, Russia^1

关键词: Business strategy;    Economic data;    External environments;    Low markets;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/537/4/042023/pdf
DOI  :  10.1088/1757-899X/537/4/042023

学科分类：材料科学（综合）

来源: IOP

【 摘 要 】

This paper proposes a method of assessing the prospects of modifying the Business strategy of an enterprise within its market making use of economic data. Using the assessment of the prospects of innovative development allows the company not only to prevent the risk of low market returns from innovation, but also to avoid unnecessary research costs. The technique allows one to answer questions about how a new technology will affect the important indicators of the enterprise: revenue, profits, assets, and how it will affect the innovative development of the enterprise as a whole.