Personification of the service based on the Concept "Internet of things"

International Scientific Conference "Digital Transformation on Manufacturing, Infrastructure and Service"

Kharlamova, Tatiana^1 ; Grashchenko, Nadezhda^1 ; Timofeeva, Anna^1 ; Okorokov, Roman^1

Peter the Great St. Petersburg Polytechnic University, Politekhnicheskaya st., 29, St. Petersburg

195251, Russia^1

关键词: Digital economy;    Effective systems;    Individual characteristics;    Internet technology;    Managerial impact;    Sequence of actions;    Service-based;    Target audience;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/497/1/012031/pdf
DOI  :  10.1088/1757-899X/497/1/012031

来源: IOP

【 摘 要 】

The article considers the need to provide personification of Internet interaction with consumers in the conditions of the digital economy. This involves the creating an effective system of communication between the company and its target audience, taking into account the individual characteristics of consumer behavior and customer activity in social media. On this basis, the authors make a number of proposals in the context of using the possibilities of the Internet technologies. There are specified sequence of actions for the organization of personalized interaction with consumers and developed algorithm of managerial impact in the process of implementation of instruments provided by the Concept "Internet of things".