Strategic marketing planning in the petrochemical market

1st International Scientific Practical Conference "Breakthrough Technologies and Communications in Industry"

工业技术（总论）;无线电电子学

Mushketova, N.S.^1 ; Fedorova, S.V.^1

Volgograd State University Institute of Economics, Regional Management Marketing Department Volgograd, Russia^1

关键词: Increasing production;    Petrochemical complex;    Petrochemical enterprise;    Petrochemical markets;    Petrochemical products;    Strategic development;    Strategic marketing planning;    Strategic resource;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/483/1/012053/pdf
DOI  :  10.1088/1757-899X/483/1/012053

学科分类：工业工程学

来源: IOP

【 摘 要 】

The market of petrochemical products is a key segment of the Russian economic system, and its subjects play a key role in the formation of the revenue part of the state budget and the active balance of payments of the Russian Federation. Hydrocarbon raw materials are indispensable and having no alternative base of technological functioning of petrochemical enterprises. Oil and gas are irreplaceable strategic resources, so their rational use, deepening of processing, is a task of national scale. It is the transition from direct export of hydrocarbons to their deep processing, to the strategic development of oil and gas and petrochemical complexes that will minimise the dependence of the Russian economy on adverse fluctuations in the world market. In the current geopolitical conditions, the subjects of the market will have to move in line with the ongoing transformation of the industry, making maximum use of strategic marketing planning tools to strengthen their own market positions, adequate to the market of increasing production volumes, winning new markets, increasing sales of products with high added value.