Transport nominations in cross-cultural communication training

1st International Scientific Practical Conference "Breakthrough Technologies and Communications in Industry"

工业技术（总论）;无线电电子学

Isakova, A.A.^1

Industrial University of Tyumen, Volodarskogo str. 38, Tyumen

625000, Russia^1

关键词: Cross-cultural communication;    Environment influence;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/483/1/012008/pdf
DOI  :  10.1088/1757-899X/483/1/012008

学科分类：工业工程学

来源: IOP

【 摘 要 】

The article is devoted to studying of transport nomination as a cross-cultural communicative problem. The solution of this problem requires a new interdisciplinary synthesis, i.e. use of knowledge of various sciences such as linguistics in our case. Our research deals with the analysis of transport nominations, transport advertising and brand adaptations in language. The language of transport nominations has a multicultural basis. It is a proceeding unit due to changes of geopolitical, social, and economic priorities. Some processes of globalization, cross-cultural communication and environment influence on adaptation of transport nominations in Russian communicative area. Brand nominations have cross-cultural features, national character and particular passion. All of them become a part of our life and students have to cope with issues of correct pronunciation and translation, global marked language units and foreign or national elements in training of functioning processes of transport brand commodity.